Pharmaceutical Executive | Dan Rubin | March 28, 2018
For many pharmaceutical brands, managed care restrictions put tremendous pressure on the ability for patients to access prescribed medications, even when their physicians deem a particular medication to be best suited to treat their condition. To combat this challenge, many brands have engaged third parties to implement programs designed to assist physician practices with managing the cumbersome prior authorization (PA) process. While these programs may help generate higher PA approval rates, this metric alone is insufficient in evaluating whether the program is truly beneficial to patients and impactful for the sponsoring brand. Read the full article
By Dan Rubin, New York MGMA
Read Dan’s article published in the MGMA of New York’s e-newsletter, outlining prior authorization as a growing concern for physician practices.
IN THE NEWS: The recent PARx PASS upgrades have appeared in the July 2017 issues of Ophthalmic Professional and Optometric Management.
June 5, 2017 (PRIMARY CARE OPTOMETRY NEWS) — PARx Solutions, a company that helps eye care prescribers get prior authorizations from insurance companies, has upgraded its platform by adding features to better aid prescribers, according to information from PARx Solutions. Read Article
Pharmaceutical Executive | Dan Rubin | May 4, 2017
Talk with busy physicians and you’ll soon hear about the ever-increasing difficulty in getting approval for the medications that they believe are most appropriate for their patients. For pharma marketers, a superior efficacy, side effect and dosing profile is a necessary start, and a favorable managed care formulary position can be another positive step toward commercial success—but, more and more frequently, a prior authorization (PA) request must be approved before a medication can be dispensed and taken by the patient. Read Article
ROCHESTER, Mich., April 18, 2017 (GLOBE NEWSWIRE) — OptimizeRx Corp. (OTCQB:OPRX), the leading digital health aggregator of sponsored services in the electronic health records (EHR) space, has partnered with PARx Solutions to allow more than 500,000 healthcare providers in the OptimizeRx EHR network to manage the prescription prior authorization process more effectively and efficiently. Read Article
Pharmaceutical Processing | Dan Rubin, CEO | December 1, 2016
Tackling the Prior Authorization Challenge
The commercial dynamics facing the pharmaceutical industry have shifted in recent years. It is no longer sufficient to market pharmaceutical products based solely on efficacy and side effect profile, or to contract with managed care for formulary positions. It has become vitally important for pharma to help physicians navigate the complex maze of patient access due to managed care restrictions, in order to help patients receive the best treatment for their condition. Read the full article