Tackling the Prior Authorization Challenge: A Critical Task for Pharma

Pharmaceutical Executive | Dan Rubin | May 4, 2017

our-solutionsTalk with busy physicians and you’ll soon hear about the ever-increasing difficulty in getting approval for the medications that they believe are most appropriate for their patients. For pharma marketers, a superior efficacy, side effect and dosing profile is a necessary start, and a favorable managed care formulary position can be another positive step toward commercial success—but, more and more frequently, a prior authorization (PA) request must be approved before a medication can be dispensed and taken by the patient.  Read Article

OptimizeRx Partners with PARx Solutions to Bring Prior Authorization Services to Point of Care

OptimizeRx and PARx

ROCHESTER, Mich., April 18, 2017 (GLOBE NEWSWIRE) — OptimizeRx Corp. (OTCQB:OPRX), the leading digital health aggregator of sponsored services in the electronic health records (EHR) space, has partnered with PARx Solutions to allow more than 500,000 healthcare providers in the OptimizeRx EHR network to manage the prescription prior authorization process more effectively and efficiently.  Read Article

Prior Authorization: Minor Inconvenience or Threat to Pharma Viability?

Pharmaceutical Processing | Dan Rubin, CEO | December 1, 2016

Tackling the Prior Authorization Challenge

The commercial dynamics facing the pharmaceutical industry have shifted in recent years.  It is no longer sufficient to market pharmaceutical products based solely on efficacy and side effect profile, or to contract with managed care for formulary positions. It has become vitally important for pharma to help physicians navigate the complex maze of patient access due to managed care restrictions, in order to help patients receive the best treatment for their condition.  Read the full article

PARx Solutions and ZappRx announce new prior authorization partnership

PRNewswire, November 29, 2016

PARx Solutions is pleased to announce its partnership with ZappRx, a digital specialty prescribing platform focused on increasing patient access to specialty therapy. zapprx-parx-partnership-01This strategic partnership combines ZappRx’s expertise in automating the specialty drug prescribing process with PARx’s expertise in helping prescribers overcome challenges experienced during prior authorization that lead to delays in patients receiving their medications.  Read the full article

ODs get assistance with prior authorizations for prescriptions

Primary Care Optometry News, November 2016

Optometrists say they are providing better patient care by using a prior authorization service that facilitates patients receiving insurance coverage of necessary medications.

PARx Solutions’ free support system helps prescribers and their staff process prior authorizations (PAs) without having to call insurance companies and search for forms.

“For a practitioner, prior authorization is a frustrating and burdensome process,” Dan Rubin, PARx Solutions president and CEO said in an interview with Primary Care Optometry News. “We are trying to make sure patients can get the medication best suited to treat their condition. We want to remove hurdles and give doctors power and confidence to write the prescription and have a strong likelihood that patients can get the medicine.”

Harvey Richman, OD, FAAO, FCOVD, a PARx user and private practitioner from Manasquan, N.J., told PCON that this service helps him make better clinical decisions.

“You can request prior authorization in under 3 minutes, which gets medications to patients sooner,” he said.

Read the full article

Third Parties Help Manage Prior Authorizations

Optometric Management, November 2016

The November 2016 issue of Optometric Management featured PARx in its “Tips, Trends & News You Can Use” section.  In Third Parties Help Manage Prior Authorizations, Dr. Charles Gold of New York discusses his prior authorization process, which utilizes the PARx PASS service.  Dr. Gold also emphasizes staff training by the drug manufacturers on the specifics of each product.

Create a Process to Expedite Prior Authorizations

Dr. Richman, owner of Shore Family Eyecare in Manasquan, NJ, reviews his prior authorization management process, featuring PARx as the preferred technology solution. The article discusses how PARx cuts processing time down by as much as 70%.